Prollie – Scoring Your Skills and Passions

27 Mar

Prollie is a social search and analytics platform based in New York. The platform was founded in 2011 and launched its public beta on March 5th of this year. Following influence scoring sites such as Klout and Kred, Prollie promises to judge brand and individual influencers with deeper analysis across social networks (Natividad, 2013). So far, comments, retweets, and shares have defined social influence scores. Prollie aims to put quality over quantity and passions over influence when determining scores. “While it’s good to have influence, what we’re really measuring is who you are and what you love, whether you have 10 followers or 10,000,” say brothers Mike and Red Fabbri, who co-founded the company. (Glenn, 2013)

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(http://www.digitaltrends.com/social-media/prollie/)

Prollie, unlike Klout, Kred, and PeerIndex, isn’t really a tool to just keep track of your grade. Even if you see a grade between A and C- next to your profile picture, the point of Prollie is simply to find other users. To do this Prollie provides a search engine tool for consumers to find someone with interests that align with their own (Bea, 2013). The scoring system looks at how well people use each platform. For example, using hashtags and user handles or adding pictures to Twitter will most likely gain you a higher score than someone just posting status updates.

prollie-search-results-625x1000

(http://www.digitaltrends.com/social-media/prollie/)

 

 

References

Natividad, A. (March 8, 2013). Facebook’s News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To… Week in Social Media #SocialSkim. MarketingProfs. Retrieved from http://www.marketingprofs.com/chirp/2013/10276/facebook-news-feed-sxsw-linkedin-prollie-hashtag-how-to-week-in-social-media-socialskim#ixzz2O2LUoIXP

Bea, F. (March 10, 2013). Forget social influence, prollie scores your skills and passions. Digital Trends. Retrieved from http://www.digitaltrends.com/social-media/prollie/

Glenn, D. (March 5, 2013). Prollie launches a different kind of influence measuring site. Social Times. Retrieved from http://socialtimes.com/prollie-launches-a-different-kind-of-influence-measuring-site_b120539

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