Communications Dashboards

27 Mar

A communications dashboard is a unified communications interface designed to facilitate efficient, convenient communication among users in business environments. The particular type of dashboard reviewed for this report is the social media dashboard, which integrates multiple social media networks including Twitter, Facebook, LinkedIn, Google+, Foursquare, and WordPress for example. It becomes “extremely strenuous for online users to manage different social media platforms individually, so social media dashboard simplifies the problem of the users by maintaining all the portals on one page. A social media dashboard is a platform to channelize, organize and maintain various online portals from one single window. It provides a synoptic view of everything that is from the number of fans to the link clicks; all can be viewed at one glance” (Aynilists, 2011).

 

Hootsuite

The image below is an example of the Hootsuite dashboard, currently one of the most utilized social media dashboards. For premium accounts, users get advanced features for social analytics, audience engagement, team collaboration and security (Moreau, 2012). The site was founded in 2008.

21_27_27_787_file

(http://mashable.com/2011/05/11/hootsuite-marketing-guide/)

Spredfast

Another example of a social media dashboard is Spredfast. This tool markets itself to large brands and caters to them, while Sprout and HootSuite could be just as effective if you were using it for personal account management. Spredfast has extensive capabilities around workflow, monitoring, responding, campaign execution, reporting, and comparative analytics. The site was founded in 2008. The image below displays the Spredfast dashboard.

SpredfastBazaarvoiceSocialInbox

(http://allfacebook.com/spredfast-bazaarvoice_b109060)

 

Benefits of Utilizing Dashboards

Utilizing dashboards provides numerous benefits to the business. First off, you are better able to track competition. It is just as easy to track competitors as it is to track your own company. Time management is improved as efficiency is increased when all social media channels are on one site compared to spread out over multiple sites. Using the dashboard allows the ability to set up keyword searches that will track what people are saying about you and your product or service. This allows for real-time consumer sentiment to be gauged and responded to accordingly.

The scheduler feature of a dashboard lets you spend time once a week or once a month setting up posts to be sent out at certain intervals. This saves time and makes for more consistent communications. Dashboards also, in many instances, help find new customers. Through tracking what people are talking about, you are able to see who are the brand influencers and seek out their followers. Another important benefit derived from dashboards is the ability to improve collaboration. Employees located anywhere are able to work together on social media campaigns found within the dashboard. And finally, dashboards give you a good idea of where most of the traffic to your sites is coming from. This information provides better guidance for where marketing dollars should be spent.

 

 

References

Moreau, E. (2012). What is Hootsuite? Taking a look at one of the most popular social media management tools. WebTrends. Retrieved from http://webtrends.about.com/od/Social-Web-Tools/a/What-Is-Hootsuite.htm

http://mashable.com/2011/05/11/hootsuite-marketing-guide

http://allyouneedislists.com

http://allfacebook.com/spredfast-bazaarvoice_b109060

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