Archive | March, 2013

Social Media Listening/Monitoring

27 Mar

The article written by Kevin Allen (2013) outlined three social media dashboards better suited towards listening and monitoring, including:

Radian6 – (now called Salesforce Marketing Cloud)

(http://www.salesforcemarketingcloud.com)

Based on a topic profile created that contains the keywords that a client wants to monitor, Radian6 will listen to various forms of social media for these keywords and then deliver the results of its “surveillance” in real time. The collected data is presented in widgetized tools that are highly customizable so it can adapt to the specific needs of the client. It contains various analysis tools that will reveal the “top influencers” and the developing trends. It will also identify the conversations that are creating influence online (AllFamous, 2013). The site was founded in 2006. The image below shows the Radian6 dashboard.

Radian6-Dashboard-300x171

(http://cloudtimes.org/2011/03/31/salesforce-acquires-radian6-for-a-total-of-326-million/)

Crimson Hexagon

(http://www.crimsonhexagon.com)

Unlike other social media monitoring and analysis companies, Crimson Hexagon uses statistical theory developed at Harvard University to analyze unstructured text such as social media posts. The Crimson Hexagon ForSight platform brings human judgment into every equation, incorporating a patented teachable algorithm that finds the real meaning behind social media posts (St.Amand, 2013). The site was founded in 2007 and can cost upwards of $150,000 per year. See image on the following page for a visual representation of the Crimson Hexagon dashboard.

CrimsonHexagon-EgyptCrisis

(http://bostinno.com/2011/02/02/79-of-twitter-critical-of-obama-clintons-response-to-egyptian-riots/)

Sysomos

(http://www.sysomos.com)

Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what is happening, why it is happening, and who is driving the conversations.  Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, message boards, wikis and major news sources (The Pulse, 2011). The site was founded in 2007. The image below is an example of the Sysomos dashboard.

sysomos

(http://social-brand-value.com/2010/04/12/social-media-monitoring-tools/)

References

Allen, K. (March 6, 2013). With tweetdeck gone, alternative tools for managing social media. Entrepreneur. Retrieved from http://www.entrepreneur.com/article/226015

AllFamous. (January 18, 2013). What is Radian6? AllFamous Intelligent Digital Marketing. Retrieved from http://allfamous.com/technology/what-is-radian6/

St. Amand, W. (2013). Crimson Hexagon social media analysis library surpasses 200 billion posts. Yahoo Finance. Retrieved from http://finance.yahoo.com/news/crimson-hexagon-social-media-analysis-140000780.html

The Pulse. (2011). About Sysomos – A social media monitoring and analytics company. Commpro.biz. Retrieved from http://www.commpro.biz/the-pulse/sysomos/#.UU_DbaX3CqQ

Communications Dashboards

27 Mar

A communications dashboard is a unified communications interface designed to facilitate efficient, convenient communication among users in business environments. The particular type of dashboard reviewed for this report is the social media dashboard, which integrates multiple social media networks including Twitter, Facebook, LinkedIn, Google+, Foursquare, and WordPress for example. It becomes “extremely strenuous for online users to manage different social media platforms individually, so social media dashboard simplifies the problem of the users by maintaining all the portals on one page. A social media dashboard is a platform to channelize, organize and maintain various online portals from one single window. It provides a synoptic view of everything that is from the number of fans to the link clicks; all can be viewed at one glance” (Aynilists, 2011).

 

Hootsuite

The image below is an example of the Hootsuite dashboard, currently one of the most utilized social media dashboards. For premium accounts, users get advanced features for social analytics, audience engagement, team collaboration and security (Moreau, 2012). The site was founded in 2008.

21_27_27_787_file

(http://mashable.com/2011/05/11/hootsuite-marketing-guide/)

Spredfast

Another example of a social media dashboard is Spredfast. This tool markets itself to large brands and caters to them, while Sprout and HootSuite could be just as effective if you were using it for personal account management. Spredfast has extensive capabilities around workflow, monitoring, responding, campaign execution, reporting, and comparative analytics. The site was founded in 2008. The image below displays the Spredfast dashboard.

SpredfastBazaarvoiceSocialInbox

(http://allfacebook.com/spredfast-bazaarvoice_b109060)

 

Benefits of Utilizing Dashboards

Utilizing dashboards provides numerous benefits to the business. First off, you are better able to track competition. It is just as easy to track competitors as it is to track your own company. Time management is improved as efficiency is increased when all social media channels are on one site compared to spread out over multiple sites. Using the dashboard allows the ability to set up keyword searches that will track what people are saying about you and your product or service. This allows for real-time consumer sentiment to be gauged and responded to accordingly.

The scheduler feature of a dashboard lets you spend time once a week or once a month setting up posts to be sent out at certain intervals. This saves time and makes for more consistent communications. Dashboards also, in many instances, help find new customers. Through tracking what people are talking about, you are able to see who are the brand influencers and seek out their followers. Another important benefit derived from dashboards is the ability to improve collaboration. Employees located anywhere are able to work together on social media campaigns found within the dashboard. And finally, dashboards give you a good idea of where most of the traffic to your sites is coming from. This information provides better guidance for where marketing dollars should be spent.

 

 

References

Moreau, E. (2012). What is Hootsuite? Taking a look at one of the most popular social media management tools. WebTrends. Retrieved from http://webtrends.about.com/od/Social-Web-Tools/a/What-Is-Hootsuite.htm

http://mashable.com/2011/05/11/hootsuite-marketing-guide

http://allyouneedislists.com

http://allfacebook.com/spredfast-bazaarvoice_b109060

Prollie – Scoring Your Skills and Passions

27 Mar

Prollie is a social search and analytics platform based in New York. The platform was founded in 2011 and launched its public beta on March 5th of this year. Following influence scoring sites such as Klout and Kred, Prollie promises to judge brand and individual influencers with deeper analysis across social networks (Natividad, 2013). So far, comments, retweets, and shares have defined social influence scores. Prollie aims to put quality over quantity and passions over influence when determining scores. “While it’s good to have influence, what we’re really measuring is who you are and what you love, whether you have 10 followers or 10,000,” say brothers Mike and Red Fabbri, who co-founded the company. (Glenn, 2013)

prollie-search-625x1000

(http://www.digitaltrends.com/social-media/prollie/)

Prollie, unlike Klout, Kred, and PeerIndex, isn’t really a tool to just keep track of your grade. Even if you see a grade between A and C- next to your profile picture, the point of Prollie is simply to find other users. To do this Prollie provides a search engine tool for consumers to find someone with interests that align with their own (Bea, 2013). The scoring system looks at how well people use each platform. For example, using hashtags and user handles or adding pictures to Twitter will most likely gain you a higher score than someone just posting status updates.

prollie-search-results-625x1000

(http://www.digitaltrends.com/social-media/prollie/)

 

 

References

Natividad, A. (March 8, 2013). Facebook’s News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To… Week in Social Media #SocialSkim. MarketingProfs. Retrieved from http://www.marketingprofs.com/chirp/2013/10276/facebook-news-feed-sxsw-linkedin-prollie-hashtag-how-to-week-in-social-media-socialskim#ixzz2O2LUoIXP

Bea, F. (March 10, 2013). Forget social influence, prollie scores your skills and passions. Digital Trends. Retrieved from http://www.digitaltrends.com/social-media/prollie/

Glenn, D. (March 5, 2013). Prollie launches a different kind of influence measuring site. Social Times. Retrieved from http://socialtimes.com/prollie-launches-a-different-kind-of-influence-measuring-site_b120539